Our aim is to create a new level in beauty, one we call “bare,” which you’ll see action in our own beauty lines. Bare means that we only sell non-toxic products made without ingredients linked to harmful health effects like hormone disruption, cancer, and skin irritations. To name a few, we screen for parabens, phthalates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT, and BHA. We look at studies and decide what ingredients we can live with, and those we can’t.